Thinking of starting your business online or do you want to attract new customers through the website? Well, then you need to have an Internet presence. And the first step towards it is creating a website that can act as a virtual address for your business. However, in order to get noticed among millions of other websites and stand out among them, your website needs to be as user-friendly as possible. And the best way to do that is by using keywords in your site that are highly relevant and will catch the attention of search engines like Google and most of all users. Surprisingly, not many businesses understand the importance of keywords when it comes to having an online presence. But with this small guide on keyword analysis tool, you’ll learn why it’s so important and how you can use them effectively for your business website.
What is Keyword Analysis?
Keyword analysis is the process of finding and analyzing the most relevant keywords that you can use on your website to drive traffic to it. Keywords are phrases that describe your business and what it offers to customers. For example, if your business is a car wash, a keyword could be “Car Wash West Village NY.”
They are what people use to find your website through search engines like Google. When people type something into the search bar, they are looking for information that answers their questions and solves their problems. You must have a clear understanding of your target audience, their problems and the language they use to find solutions to those problems. Keyword analysis can help you find the best keywords to use in your content to drive people to your website.
Why is keyword research important?
Keywords are what drives the majority of internet traffic to websites. People type in keywords to find solutions to their problems and questions. So if you want your website to rank and generate sales, you need to provide an answer to those questions through your website. A major advantage of keyword research is that it allows you to stay ahead of the competition. By identifying the most popular keywords in your niche, you can appear on the first page of search engine results. You can also use keyword research to discover broader keywords that have a larger search volume.
How to do keyword research?
The first thing you need to do is to understand your target audience. What are they looking for? What questions do they have? What are they trying to solve? You can also use Google’s search suggestions to find keywords that people are using to find solutions. Now that you have a list of potential keywords, you can start narrowing down on the ones that are most relevant to your business. You can do this by answering the following questions: Which keywords do you think will bring you the most traffic? Choose 3 to 5 keywords that are highly relevant to your business and have a high search volume. What is the cost of each keyword? You can use a keyword analysis tool to find the average CPC (cost per click) for each keyword and see if it fits within your ad budget. Is the keyword too broad or too specific? You don’t want to choose too broad of a keyword because you’ll end up with too much competition. Too specific of a keyword will not bring in enough traffic.
Which tools can be used for keyword analysis?
There are many tools available for keyword analysis. You can use them to identify the most relevant keywords that you can use for your website. They can also help you determine their search volume and competition level.
Some of the less popular but very good keyword analysis tools:
1. KWFinder – Mangools
A very convenient, transparent and intuitive tool. One of my favorites. It is not overloaded with information, so I use it if I need to quickly check the searchability of the phrase. It is a very big advantage of this tool is that on one card it shows the key phrases (on the left), the ranking of organic results (on the right) and the competitiveness of the phrase given in numbers 1-100 and additionally marked with colors: – green – phrase easy to position, – orange – medium level of difficulty, red difficult, brown – very difficult. A tool for those who like transparency and intuitiveness. (watch movie about Mangools KWFinder)
2. Long Tail Pro
LongTail Pro is one of the most complete keyword research tools available today. It’s perfect for ecommerce marketers looking to expand their product catalog and target specific keywords in a given market.
If you’re just getting started with Long Tail Pro, it might seem like a lot to take in at first glance but this article will walk you through everything you need to know about using this tool to get more visibility on Amazon for example.
3. Semstorm
A very convenient and intuitive tool. I use it almost every day. Besides keyword search function it shows It graphically shows key phrases in the top 3, top 10, top 20 and top 50 on the chart for a specific domain. Just paste the domain name into the box at the top.
Semstrom allows you to: estimate traffic in the future, check competition and compare it with our website, preview competition phrases, sort phrases depending on the parameter (number of searches, position, traffic, competition). The affordable price is an undoubted advantage of the program. The lowest package costs around $ 30 a month. It is a Polish program, therefore the values are given in PLN, but you can change the language to English and payments are accepted via pay pal and credit card.
4. KeyWord Tool Dominator
Simple keyword search tool. The phrase search applies not only to the Google search engine but also to Amazon, YouTube, Ebay, Bing, Walmart. A helpful parameter is the popularity of the phrase, expressed by the parameter “score” from 0-100 points. The more popular the phrases, the greater the number. The lifetime license costs $ 49 for each search engine separately,
5. SENUTO – Advanced SEO tools for everyone
Keywords research is the first step toward a successful SEO campaign. It’s important to select profitable keywords that your target audience is likely to search for. SENUTO’s keyword research tool can help you to find relevant keywords for your campaign. The tool uses a mix of AI and natural language processing to deliver accurate keyword suggestions. It can also give you an idea of the competition level of a given keyword. SENUTO’s keyword research tool can also tell you how profitable a keyword is. It’s important to select profitable keywords for your campaign. SENUTO’s keyword research tool is one of the best tools available today. It’s one of the most powerful and accurate keyword research tools on the market.
Conclusion
Keyword research is essential when starting a new blog or website. When choosing the right keywords, it’s important to understand what your audience is looking for. There are many keyword research tools available online that can help you find the right keywords to use in your content. These tools can show you the search volume for each keyword, how many websites are competing for them, and how much each keyword costs per click. By conducting keyword research, you can find the best keywords to drive traffic to your site, increase your website’s SEO, and generate more sales.
